Brings Atrial Fibrillation Awareness Month to Broadway and Beyond

September 29, 2015

  • Summary: During the 9th annual Atrial Fibrillation Awareness Month, spreads awareness and shares vital information about this potentially life-threatening condition.
  • Reading time: 2–3 minutes

For the 9th annual Atrial Fibrillation Awareness Month, was part of a collaboration with American Heart Association to raise awareness of afib through a billboard spot in Times Square. We also named new members to our Global Medical Advisory Board and have been publishing the videos from our 2015 National Atrial Fibrillation Patient Conference. We are also proud to have been the creators of Atrial Fibrillation Awareness Month.

Read more about these initiatives in today’s Afib Month press release. Brings Atrial Fibrillation Awareness Month to Broadway, Beyond

DALLAS, September 29, 2015 — From the bright lights of Times Square to hearts of atrial fibrillation (afib) patients throughout the world, has made a difference by increasing awareness of this potentially deadly condition. During September, which is National Atrial Fibrillation Awareness Month, this leading afib non-profit organization has several campaigns to further spread the word about atrial fibrillation.

Afib, the most common irregular heartbeat, can lead to dementia, heart failure, stroke, or even death. During Atrial Fibrillation Awareness Month and beyond, look for these campaigns from Broadway to broadband:

Bright Lights, Big Board
From September until November, a Times Square billboard will display a message from, a website co-created by the American Heart Association and with support from Janssen Pharmaceuticals.

The 10-second message explains that those with afib have a five times greater risk of stroke and encourages those with afib symptoms such as racing, pounding, or skipping heartbeat to consult their doctors. The billboard is at 43rd Street and Broadway, across the street from the NASDAQ MarketSite.

“If you’re in Times Square, please take a selfie photo or video of you in front of the billboard and tweet it to @stopafib,” says founder Mellanie True Hills, an afib survivor who on September 13 celebrated a decade of being afib free. “Let’s share the message about afib!” Global Medical Advisory Board Additions
The Global Medical Advisory Board provides a sounding board to help appropriately convey information about diagnosis along with current and future atrial fibrillation treatments.

The most recent additions to the board include:

John D. Day, MD, FHRS, Electrophysiologist, Director, Heart Rhythm Services, Intermountain Healthcare, Salt Lake City, UT and President, Heart Rhythm Society 2015-2016

Mintu Turakhia, MD, FHRS, Electrophysiologist, Assistant Professor of Medicine, Stanford University and Director of Cardiac Electrophysiology, Palo Alto VA Health Care System, Palo Alto, CA

“The atrial fibrillation experts on our Global Medical Advisory Board provide valuable insights about the future of atrial fibrillation treatment,” Hills says. “I sincerely thank them for contributing their time and energy to our cause and for helping better the lives of afib patients.”

Vital National Atrial Fibrillation Patient Conference Videos Online
Throughout the year, hosts many events, including the Get in Rhythm, Stay in Rhythm National Atrial Fibrillation Patient Conference. During these conferences, afib patients and their families can learn essential information about the condition from internationally known atrial fibrillation experts present.

If afib patients can’t travel to a National Atrial Fibrillation Patient Conference, they can now view this vital, timely information at

Twelve hours of video presentations offer a wealth of topics, including what is afib, treating afib with medications, avoiding strokes, partnering with your healthcare providers, catheter ablation, surgery, and decreasing risk factors through managing lifestyle.

About National Atrial Fibrillation Awareness Month
In 2007, founder Mellanie True Hills created National Atrial Fibrillation Awareness Month. In 2009, the U.S. Senate officially declared September National Atrial Fibrillation Awareness Month. Now in its ninth year, the month is also a chance for healthcare providers to conduct related health fairs to screen for the condition.

About Atrial Fibrillation
As the most common irregular heartbeat, atrial fibrillation, also known as afib, affects more than 5 million Americans. One-third of those who have the condition may not have symptoms. By 2030, as many as 17 million people may have it. About 350,000 hospitalizations a year in the U.S. are attributed to afib. In addition, people over the age of 40 have a one in four chance of developing afib in their lifetime. Having afib increases your stroke risk by 500 percent and can lead to heart failure and dementia.

The mission of is to improve the quality of life for patients and their families, support the doctor-patient relationship, and wipe out afib-related strokes worldwide. It provides information about atrial fibrillation symptoms, causes, risks, treatments, resources, and the latest afib news and videos.

Now the No. 1 Arrhythmia site on the Internet and in the Top 5 Heart Disease sites, has received the HON Code Certification from the Health on the Net Foundation, signifying a credible, trustworthy medical web site. CEO and founder, Mellanie True Hills, CSP, is the author of A Woman’s Guide to Saving Her Own Life and has been featured in the NY Times, Washington Post, USA Weekend, and in Heart-Healthy Living, More, and Success magazines.

Contact information

For more information, visit or contact Mellanie True Hills at 940-466-9898 or

Press release distributed via PR Newswire